The culture of innovation is here to stay and will be the future of organizations. After all, in a new economic era, driven by digital transformation, it no longer makes sense to carry out tasks and manage companies as we did in the pre-internet era. There is a profound change in mindset that needs to be worked on in companies.
This also involves getting employees to think about ways of innovating. With this, it is possible to generate more consistent business growth, in an agile way, improving decision-making. In addition, innovation is reflected in the service provided to the end customer, who will receive a better product or service.
Therefore, working on this pillar on a day-to-day basis is fundamental to bringing about greater transformation focused on the new market moment. It is based on important issues such as encouraging proactivity, a horizontal hierarchy and involving everyone in decision-making processes, among others.
But how do you bring a culture of innovation into your company? We'll show you 5 tips below. Have a good read.
1. encourage continuous learning
Innovation arises when we have greater knowledge about a certain area or about other ways of doing things and, as a result, we are able to think of new possibilities for old issues. That's why it's essential to encourage your employees to learn continuously.
It is therefore essential for managers to create ways to boost these issues. These include:
- use internal communication so that content about market news reaches your employees;
- bring in speakers to talk to the teams, bringing new information and perspectives on their areas of expertise;
- establish partnerships with training and knowledge companies so that your employees can better invest in improving their knowledge.
2. Create a safe environment for experimentation
But after all, how can you generate innovation if the environment isn't conducive to it? To do this, it is essential that managers pay attention to creating a safe environment for innovation. Structural and process changes need to be considered for this purpose. This includes some important points:
- directly encourage experimentation in everyday life, bringing new ideas;
- to reduce rigidity in internal processes, so that flexibility makes it possible to think of new ways out of existing functions;
- bring in people who talk about the culture of innovation, to encourage and inspire employees to create more on a daily basis;
- bring in education programs, because the more new knowledge they have, the better conditions they will have to create efficiently;
- promote dialog and interaction between the various sectors to promote better management that makes life easier for everyone involved.
3. Recognize innovative employee initiatives
As well as creating a safe environment, providing the necessary incentives for employees to make creative moves, it is essential to offer positive reinforcement when they do.
Many managers move against creative initiatives, simply because some of them may not be in line with the current moment in the business, or because they need to be improved.
So instead of reprimanding them, it might be a better option to praise them for the creative act of looking for a new solution and also to point out its positive points. This will encourage them to continue looking for innovations on a daily basis that could be interesting for the business.
It's essential that managers are always looking for ways to encourage these proactive initiatives from employees and make sure they don't feel inhibited when they have an idea.
Another form of incentive is to offer commissions and prizes to reward those who come up with good ideas. For example, you could think about extra pay, time off, some new benefit, among other things that symbolize a reward for the action taken.
4. Create moments to encourage innovation
This is a very important point for managers who want to bring a culture of innovation to their company: promote moments that encourage new solutions. Various experiences and events can be implemented with a focus on this type of context.
For example, hackathon events, originally created for programmers, have this concept. As the concept of "hacking" is broad, other areas quickly began to bring this issue into their daily lives.
The idea behind this event is to give participants the chance to come up with innovative solutions to common business problems. This model has been successfully applied all over the world.
Another way to stimulate employees is to call on their teams to solve bottlenecks in the company and create a competition for who can come up with the most efficient and creative response to the issue. An interesting point is that this model can be implemented in an interdisciplinary way.
In other words, logistics, HR, finance and IT can come together to synergistically create a solution that is aligned with all these sectors. This creates a greater chance of success.
5. Use technology to your advantage
Technologies are fundamental allies for innovation. This is because they free employees from certain technical functions, making it easier for them to concentrate on analytical issues - usually those that demand greater creativity.
What's more, the technologies themselves enable innovation. Bringing in a new solution, for example, allows certain tasks to be carried out in other ways, facilitating integration between sectors and modifying internal processes. This is even more important when we talk about competitive intelligence.
For example, by automating certain processes or adopting the internet of things, it is possible for the company to offer new services or products to customers, something that wasn't feasible before. This is possible thanks to the insertion of new technology into the internal environment. So be sure to analyze how to use these new tools and ways of doing things in your business.
Bringing a culture of innovation to your company can be an important differentiator, even for your own. So be sure to adopt these measures and increase your chances of success.
In addition to innovation, you need to think about a series of technology-related issues that help your business grow. Want more tips? Follow us on Facebook, Linkedin and Twitter and don't miss any of our content.
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