We live in a scenario of intense technological advances and high market competition. In order to remain competitive, many companies are seeing mobility in their IT strategy as a way of streamlining processes and improving results.
As a result, mobile devices are now influencing companies and their organizational cultures, and it is up to IT to control this evolution. To help, in this article we explain the integration of mobility into IT strategy and its advantages. Have a good read!
IT mobility
When it comes to mobility, we're talking about taking advantage of all the potential that smartphones and tablets can offer companies. For example, access to information from anywhere, the creation of multi-platform communication channels and the exploitation of native resources such as sensors and cameras.
Although the potential of these devices is well known, many applications do not have adapted interfaces and functionalities. To avoid this, it is important to integrate mobility into business and IT strategies.
Another important aspect of mobility is the use by employees of their personal devices in company processes and demands. This movement is known as Bring Your Own Device (BYOD) and breaks with existing information control models.
Previously, company information and data could only be accessed from internal computers or using applications developed by the company, with IT having total control. With BYOD, however, data and applications are accessed from the cloud and unofficial applications can be used, reducing IT's dominance and control.
Integrating mobility into IT strategy
With the rise of the BYOD movement, it is up to IT to create practices and technologies to manage its adoption, influencing the applications used and created by users. This change directly impacts the IT management model, which must become an evolutionary process, adapted as the company, users and IT itself gain experience in the process.
Once the use of personal devices is opened up inside and outside the company, the traditional control and approval models will no longer work properly. In this context, IT's biggest challenge will be to develop procedures to prevent the vulnerability of data considered critical to the organization.
Another IT governance challenge is redesigning the interface layer of systems to meet the needs and exploit the functionalities of mobile devices. Although this is an arduous task, it opens up a range of opportunities to use the native features of these devices, such as geolocation, cameras and sensors.
Advantages of mobility in IT strategy
The integration of mobility and IT brings competitive advantages to the company, affecting both managers and employees, as well as customers.
Business intelligence
Mobility allows company information and data to be accessed from anywhere at any time. This increases the agility and efficiency of decision-making, the identification of business opportunities and problem-solving.
Financial services
With the gradual migration of financial routines to mobile devices, the electronic payment process is becoming increasingly easier. What's more, the records of these transactions can be shared in real time with other company systems, helping to automate the organization.
Customer experience
By using a mobile CRM, managers and employees can access customer information in real time. The result is improved processes for identifying contacts and opportunities, as well as making it easier to identify points for improvement in the strategy for optimizing the customer experience.
Customer service
Mobility also brings agility, ease and efficiency to customer service, since employees can answer calls and solve problems from anywhere. As a result, the response time to requests is reduced, improving the relationship between company and customer.
Now that you understand the integration of mobility into IT strategy and its advantages, you can start implementing this innovation in your company.
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